The Business Leader's Playbook
Stop wondering what AI can do. Start knowing what it will do for you. A practical course that takes you from AI-curious to AI-enabled — no coding required.
A progressive journey from understanding AI to implementing it. Each module is grounded in real-world case studies, not theory.
Understanding AI
AI as a pattern-matching engine, not magic. Learn to separate genuine capability from marketing noise.
science Case: AI-generated suburb summaries from raw data
Prompting
Master the RICE framework — Role, Input, Constraints, Example — to get consistent, high-quality AI outputs every time.
science Case: 40-variation email template system
Datasets
Develop a data audit mindset. Learn why CSV is your best friend and how to identify hidden goldmines in your existing systems.
science Case: 467K event logs → 11,874 user profiles
APIs for Non-Techies
APIs demystified: the drive-through window analogy. Understand how systems talk to each other and what that means for your stack.
science Case: 37 endpoints, Klaviyo/Jira/SES integrations
Workflow Automation
Build if-this-then-that logic, set up dry runs, and add safety rails to automation pipelines that run while you sleep.
science Case: Full email outreach pipeline
AI Safety & Compliance
Tackle hallucination, privacy, and bias head-on. Learn to build an internal AI policy and multi-layer safety system.
science Case: 5-layer safety system, misclassification catch
Implementation & Capstone
Build your personalized AI Maturity Roadmap using our Levels 1-4 framework and impact/effort matrix. Graduate from ChatGPT casual user to running a full AI operating layer in your business.
science Case: ChatGPT casual → AI operating layer
Choose the format that fits your schedule and learning style. Same curriculum, different pace.
All 7 modules in a single power day
9am – 5pm
Max 20 people
On-site / Virtual
Cohort-based with homework & office hours
2x 2hr / week
Max 15 people
On-site / Virtual
AI-Enabled Business Professional
Our certification is competency-based, not exam-based. We assess practical ability, not memorization.
"The workshop completely changed how our marketing team approaches content creation. We built a custom GPT during the session that we still use daily. Incredibly practical."
Sarah Jensen
Head of Marketing, TechForward
"As a CEO, I needed to understand AI at a strategic level without getting lost in jargon. The seminar gave me exactly that — a clear framework for decision-making and a roadmap I could present to the board."
Michael Park
CEO, Meridian Group
Book a free discovery call and we'll recommend the right format, walk you through the curriculum, and answer any questions.